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"The world’s largest meeting of minds"

Dr. Shaun Vorster, Vice President Programming, Expo 2020 Dubai, about the largest ever event in the Arab world, access to a global stage and events at the Expo site.

tw: Expo 2020 Dubai is expecting 25 million visits between October 2020 and April 2021. 70% of its visitors are projected to come from outside the UAE. Why should Europeans come to Dubai?
Dr. Shaun Vorster: For six months, Dubai will host the world’s largest meeting of minds as Expo 2020 Dubai brings together more than 200 countries, businesses, educational institutions, and multilateral organisations, plus millions of people to celebrate cultures and to collaborate and innovate to create a better future for us all. It will be a festival for everyone, offering the chance to explore future-shaping technologies and amazing architecture while interacting with the rest of the world through a thrilling programme of performances, thought leadership, art exhibitions, food and much more. A magnet for tourists, business people, academics, innovators and thought-leaders, there will be no place on the planet offering more exceptional business and networking opportunities, and with flight times of less than seven hours (the Expo 2020 site is served by three international airports) all of Europe will have easy access to this once-in-a-lifetime celebration – the largest ever event staged in the Arab world.
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Dr. Shaun Vorster: Our business events (MICE) team can be reached at


Dr. Shaun Vorster is Vice President Programming, Expo 2020 Dubai, which will take place from October 2020 to April 2021. Further information, including a virtual visit to the Dubai Exhibition Centre (DEC), can be found at:

Why should corporations and associations held their conferences and events during, before or after Expo 2020?
Dubai is already home to a thriving exhibition and conferences sector, and for the six months of Expo 2020 it will welcome the most forward-thinking minds and ideas from around the world at scale never seen before. For the MICE industry, we are creating a very special venue: the Dubai Exhibition Centre (DEC), located right on the doorstep of Expo 2020 and opening on 20 October 2020. The DEC will give businesses and delegates access to a truly global stage from which they can leverage the presence of government, business, academic and industry delegations from 190 countries, not to mention the ability to take advantage of the latest technology, onsite-catering facilities and best-in-class audio, visual and telecommunication facilities that the DEC will offer. For six months, all that Expo 2020 has to offer will be bundled into daily delegate rates for industry conferences, association meetings, incentive groups, award ceremonies and gala dinners, to mention just a few of the events that can be staged in the flexible and multipurpose venue of 45,000 sqm. The access to innovation, scientific exchange, new-to-market technologies and immersive experiences render the DEC unique compared to any other venue in the world during the 173 days of this global event. Post-Expo, the DEC will be a major part of District 2020, the highly accessible and well-connected urban development – a smart and integrated city of the future. The DEC will be at the heart of this legacy, and we look forward to welcoming delegates back again and again.
How do you support meeting planners regarding their activities along the world exhibition?
Since The Great Exhibition in London in 1851, World Expos have inspired new ways of doing business. Expo 2020 Dubai will be no different. We understand that every event is unique, which is why, by working closely with meeting planners, we aim to create fully-customisable experiences that place the delegate firmly at their centre, supported by state-of-the-art technology and ensuring a memorable, value-for-money experience in an immersive and engaging environment. Customised journeys for business delegates wishing to visit the 200 pavilions or connect to cutting-edge ideas and innovations are all part and parcel of the offering. Our world-class DEC venue is spread across two campuses with a total of 45,000 sqm of flexible space including a theatre, auditorium, several multi-purpose halls, four suites and 24 meeting rooms, with options for small meetings all the way up to large indoor events for thousands of people.
Is there a main contact or an events department at Expo 2020 Dubai?
Our business events (MICE) team can be reached at

How can planners "plug in" their business events using all the content relating to the main theme "Connecting Minds, Creating the Future" and the three subthemes "Opportunity", "Mobility" and "Sustainability"?
At Expo 2020 Dubai we are looking to encourage events that further our theme of ‘Connecting Minds, Creating the Future’, guided by the three pillars of Opportunity, Mobility and Sustainability. Expo 2020 will be a platform to support everyone to have the opportunity to unlock their potential and drive their development, explore the mobility of people, goods and ideas, and, importantly, do so while ensuring a sustainable balance with our planet. We believe that when we work together we can help shape a better future. We are here to support event organisers to expand on these ideas and offer exposure to attract delegates, speakers and a broader audience.


Steen Jakobsen, Assistant Vice President of Dubai Business Events, the city’s official convention bureau: As the city’s official convention bureau, our main goal is to position Dubai as the premier host city for international business events and attract meetings, conferences and incentive programs to the emirate. Since winning the bid to host Expo 2020 Dubai, a great deal of international attention has been placed on Dubai and its capabilities to welcome one the biggest events on a global scale. Expo 2020 Dubai is also a unique opportunity for international companies and organizations to include a world exhibition and make it part of their event in Dubai. They can do this by either hosting their event at the Expo site or by inviting their business event delegates to visit the world exhibition. Furthermore, Expo 2020 Dubai is important to us from a legacy perspective. Expo 2020 Dubai will leave a positive impact on Dubai. When it comes to brand, hosting Expo 2020 Dubai will demonstrate that Dubai is capable of hosting one of the largest and most complex events in the world. In terms of infrastructure, after the conclusion of Expo 2020 Dubai, in April 2021, more than 80 percent of the main site will be reused or repurposed in the legacy phase. Among the additions to the city’s growing portfolio of event venues will be Al Wasl Plaza at the heart of the Expo site, which will be able to host gatherings of up to 10,000 people, and the new Dubai Exhibition Centre.