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IMEX 2018

“She Means Business”

The IMEX Group and tw tagungswirtschaft have announced their first "She Means Business" conference at IMEX in Frankfurt. An absolute save-the-date not only for women: May 14, 2018.

he great interest in the international survey "Women in the Events Industry", conducted jointly by tw tagungswirtschaft, m+a report and the IMEX Group on the occasion of the International Women's Day 2017, not only showed that one out of two women feels that they are not being treated equally to their male counterparts when it comes to salary and career perspectives, it also reveals that 78.74 percent of the questioned women would applaud the establishment of platforms for meeting and communication.

The IMEX Group and tw tagungswirtschaft have decided to satisfy this wish. They will further expand their cooperation on this debate by launching the conference "She Means Business" on May 14, 2018 in context with IMEX's "EduMonday" at Messe Frankfurt's Kap Europa congress center. The program includes lectures, panels, talks and round tables on issues concerning female employees and executives, it has a look at other industries, presents successful work and life models. Particular focus will be on learning from each other as well as networking. In order to facilitate exchange of opinions with male colleagues, the conference is very deliberately open to these.

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Carina Bauer, CEO of the IMEX Group, with a save-the-date: „She Means Business“ conference on 14 May 2018 in Frankfurt.


Carina Bauer, CEO of IMEX Group, about the first “She Means Business” conference.
tw: You have just announced together with tw tagungswirtschaft the first conference “She Means Business” on 14 May 2018 at IMEX 2018. What is the aim?

Carina Bauer:
The aim of the conference is to celebrate and highlight the role that women do and can play in the meetings and events industry. It is also an opportunity for learning from inspiring stories and mentors, as well as networking.

Why is a need for such a conference?

It has long been noticeable that whilst women are in the majority in the meetings industry, they are in the minority in leadership positions. We want to play our part in highlighting the challenges that women face, but more importantly play a positive part in laying the ground work for solutions. The best way to do this is to bring people together for open conversation and learning. We believe that this is the right time to be having this conversation as we look to the future. If the industry is to attract the best talent and be a truly diverse workforce, we must address issues such as these.

Are men allowed to attend?
Absolutely and we encourage men to do so. If the industry is to be a diverse and successful workforce, then we all need to work together and we want to understand the challenges that men encounter too.

So, why should women and men save the date for #shemeansbusiness?
Firstly we are working on a fantastic line-up of speakers which we’ll be announcing over the coming weeks and months, so there will be lots of stories to learn from. The event will also feature many opportunities for group discussion and peer-to-peer learning, so it will be a great opportunity to network and learn from colleagues. I am absolutely certain that those attending will go away with both new contacts, new ideas and practical inspiration to implement when back at home or at work.

The fact that men endorse this issue is demonstrated by the hotel partner to the conference. "The fact that women often do incredible things, especially in the tough MICE business, also deserves a special kind of networking and further education," says Uwe Krohn, Vice President Sales at H-Hotels AG. "The conference 'She Means Business' comes at just the right time. And we wholeheartedly support this event.“ This also applies to the country partner. "Not only Switzerland stands for innovation, commitment and passion for the cause, but also the initiators and the conference 'she means business' itself. In our female MICE industry, there is always a need for new impulses and initiatives for personal exchange", comments Helena Videtic, Manager Germany/Austria at the Switzerland Convention & Incentive Bureau.