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"It's not a women-only subject"

"She Means Business" will once again take place on 20 May 2019 at Kap Europa of Messe Frankfurt. Unlike last year, the conference in English on diversity and equal opportunities will also welcome two men to the podium.

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The discussion round on "Women in the meetings industry – on eye level with men?" at She Means Business 2018 was lined with role models.

The invitation to the men by the organisers, the IMEX Group and tw tagungswirtschaft is a result of the first She Means Business. In the panel discussion about glass ceilings, reconciling work and family life and unequal pay Dr. Mara Harvey of UBS, Susanne Labonde of SAP, Karin Nordmeyer of UN Women Germany and Isabel Bardinet of the European Society of Cardiology (ESC) stated: "Men have to come to the table to find solutions”. Bardinet, first female CEO of ESC, therefore appealed to the women: "Next year bring a man with you!

"This is not a women-only subject," Dr. Martina Niemann will confirm in her presentation. "We can only succeed when women and men, politics and business work together." Niemann is not only Vice President Lufthansa HR Management: The Federal Chancellery appointed her as Germany's official representative for the international Business Women Leaders Task Force (BWLTF), initiated at the G20 Summit 2017 in Hamburg. In her lecture "Getting to equal is not a 'womenonly subject'" Niemann will talk about the participation of women in business and the Lufthansa Group's commitment to more diversity, equal opportunities and the advancement of women.

But what about the meeting and event industry, an industry in which women are the predominant workforce? Are they at eye level with men? In the session "Women in Events: My story", women from Africa, Europe and Asia talk about their families, countries and careers, such as Nelly Mukazayire, CEO of the Rwanda Convention Bureau. In her story "Women of Rwanda: the journey of resilience" she will highlight her journey from a student in Rwanda, to being given opportunities to pursue higher learning and work in high ranking institutions – namely the Office of the President – at the age of 28. Today she is among the youngest CEOs in Rwanda.

Mukazayire speaks at She Means Business because she is convinced: "When women are empowered and given a conducive environment they do not only mean business but they make business". For her "She Means Business is a unique opportunity where we share experience, encourage each other and commit to achieve a shared cause of having women playing an even more impactful role in the MICE industry and contribute to the development of our countries."


Sandrine Camia: She Means Business gives the floor to women and this couldn’t leave me indifferent.PHOTO: MONACO CONVENTION BUREAU
Sandrine Camia: She Means Business gives the floor to women and this couldn’t leave me indifferent.
tw/m+a: Why is Monaco supporting the She Means Business Conference 2019?
Sandrine Camia: Monaco is supporting this conference because it celebrates the role of women in business and events. We have been participating in IMEX for many years, but we want our commitment to be different. This conference offers the opportunity of networking and high level of education at the same time, which gives another dimension to the show. Last, but not least, it gives the floor to women and this couldn’t leave me indifferent.

You are heading the Monaco Convention Bureau. How did you get to the top?
I have made career in deluxe hospitality during 22 years. I had different positions in sales & marketing in hotels in Paris and Cannes before I joined the management team of a boutique hotel in Saint Jean Cap Ferrat and later Hotel Metropole Monte Carlo. In 2010 I decided to give new life to my career. One year later I got the chance to join the Monaco Convention Bureau. Recently I have been promoted as Deputy General Manager of Monaco Government Tourist and Convention Authority to look after the development of leisure and business tourism and the application of our sales & marketing action plan. I have always been very involved and have never counted my hours, because I have a passion for my job. I like challenges and my new position is exciting. I am very proud to represent my country at a time when the destination is reinventing itself.

The Principality of Monaco is reinventing itself?
The Principality is like a swan. Above the waterline it is serene, stylish and spectacular. But beneath it is striving hard to maintain its position and steer a new and successful course. The result has enhanced its reputation with developments in key sectors of science, industry and sustainability. Monaco is a dynamic, competitive and innovative community with real knowledge hubs and a leader in responsible business tourism sector. All hotels and the convention center, the Grimaldi Forum, are eco-certified. Monaco was ranked 13th in the Global Destination Sustainable Index 2018. Choosing Monaco enables a reduction of 15 to 40 % in the carbon footprint, on average, compared to cities such as Barcelona, London or Paris. Monaco is a country mobilised by its Sovereign on the over-arching theme of the environment. All tourism professionals are committed to energy transition. The Principality is aiming to reduce greenhouse gas emissions by 2030 and achieve carbon neutrality by 2050.

Monaco celebrated the International Day of the Girl 2017 with the launch of the Monegasque association “SheCan- HeCan”. What is it about?
The International Day of the Girl Child was created 2012 by the United Nations. Monaco became a member in 1993. Our main areas of focus are the issues related to the environment and human rights such as the rights of women and children and discrimination to achieving the UN Sustainable Development Goals. Many charitable organizations are established in Monaco to implement concrete actions; SheCanHeCan is one of them. Since 2013, SheCanHeCan has celebrated the International Day of the Girl Child in Monaco to raise awareness of the importance of educating girls.

The round table session with 13 topics set by the participants themselves is about exchanging ideas and supporting each other. Three examples are: "Glass ceiling: Getting a seat at the table" by Pat Durocher, CEO and Founder Global Cynergies LLC, "Compatibility of family and career in the events industry" by Doreen Biskup, Vice Chairwoman of Verband der Veranstaltungsorganisatoren (VDVO), or "Gender Pay Gap – do women need to negotiate better?" by Bettina Reventlow- Mourier, Member of the Board of European Cities Marketing (ECM).

The conference will focus on learning with and from each other and building networks. The exchange with male colleagues, superiors and employees is welcomed. "We created the international conference 'She Means Business' because we believe that the exchange of stories and thoughts is the most powerful lever for women to talk to each other and with men, to work together for diversity and gender equality," explains Carina Bauer, CEO of the IMEX Group.

Our Partners:

Supporting partners: Abu Dhabi Convention Bureau, CCH – Congress Center Hamburg, Cvent, Gahrens+Battermann,, Leonardo Hotels, Monaco Convention Bureau, Messe Dortmund, Messe Karlsruhe, Slido; Media Partners: Horizont, m+a report, BizTravel
“This is not a women-only subject. We can only succeed when women and men, politics and business work together.”
Dr. Martina Niemann, Vice President Lufthansa HR Management. She was nominated by the German Chancellery as official representative in the international Business Woman Leaders Task Force (BWLTF) initiated at the G20 summit 2017 in Hamburg