Sustainability Initiative

HKCEC kicks off “Think Before Plastic”

News Image 1
Managing Director Monica Lee-Müller and ExhiBit, the HKCEC Buddy.
Hong Kong Convention and Exhibition Centre (HKCEC) has introduced a new sustainability initiative under the slogan “Think Before Plastic” with a series of new measures. One is the replacement of plastic disposable cutlery with non-plastic alternatives at all HKCEC restaurant outlets and concession stands. Plastic straws are also no longer provided. HKCEC has also discontinued the sale of plastic bottled beverages from all vending machines for staff members and contractors working in back of house areas. Managing Director Monica Lee-Müller said, “All of us – venue operators, event organisers, exhibitors, buyers, visitors, event attendees, dining guests – have a responsibility towards our environment. Cutting out disposable plastic cutlery and plastic straws is only the beginning. We are continuing to work on sourcing non-disposable plastic alternatives for various other items, such as meal boxes and cup lids.”

IBTM World 2018

Silicon Valley insider to hold keynote

IBTM announced Dex Torricke-Barton, former Head of Communications at SpaceX, Executive Communications Manager at Facebook, and Executive at Google, as keynote speakers lined up for IBTM World 2018, which takes place in Barcelona from 27 to 29 November. The session forms a key part of this year’s "innovation, technology and creativity " stream of the Knowledge Programme and will kick-off the schedule on Day 3. Titled "How technology will transform the meetings and events industry", Dex Torricke-Barton will take audiences into Facebook’s boardroom, Elon Musk’s openconcept cubicle, the famed Googleplex, and finally to the UN itself to share his insights. He will share his experience working for some of the world’s most innovative and technology- driven brands and evaluate the emergence of macro societal trends, including the rise of globalisation and nationalism, as well as the development of specific technologies including virtual reality and live-streaming, to forecast which technologies will take hold and how they will alter the meetings sector, work, and business operations permanently.
News Image 2

Certificate Course

The Business Value of Meetings

Meeting Professionals International (MPI) has developed a new Business Value of Meetings Certificate Course, a live online or in-person training that addresses how to articulate the role that meetings play within organizations. Specifically, the course will teach participants the process for measuring the business value of meetings – from identifying stake-holders and creating goals to setting measurements and reporting out results. The course’s learner outcomes include the following:
- Learn how to determine and demonstrate business value for business through meetings.
- Discover how to gain traction for measurement programs through stakeholder commitment.
- Enhance financial literacy.
- Learn how to set goals and smart objectives.
- Learn how to create measurements that matter.
- Learn how to analyze and report results.
The MPI Academy has scheduled the first delivery of the course for September 17, 2018, it will be facilitated by Jessie States.

IMEX America

Lessons in Legacy

Legacy, the IMEX Talking Point for 2018, will be the talk of IMEX America when it comes to life through a series of engaging activities including a major research report, a keynote presentation, education sessions and a wall of inspiring legacy stories. It begins with the keynote ‘Legacy – the power of events’ on Smart Monday and continues throughout the show. Julius Solaris will reveal how events that are planned with a long-term legacy in mind can change lives, businesses and whole communities. He will share findings from a major new industry research report, commissioned by IMEX, researched and produced by Event MB and developed in association with ProColombia. ProColombia Vice President, Julián Guerrero, explains: “In the 21st century the meetings industry is not only asking questions about what a destination has to offer an event but also how an event can contribute to a destination. This is the idea of legacy.“
News Image 3
The Legacy Wall at this year‘s IMEX in Frankfurt.

Resilience and Reputation

PCMA: Crisis Communications Guide

PCMA has launched a new guide for business event strategists on how to confidently handle communications around a crisis situation. The guide will prove an essential aide for those involved in planning a range of events. It focuses on the impact poor communications can have on a crisis – or a stressful situation. The critical role of upholding a brand or company’s reputation plays when things go wrong is intrinsically linked with a hardworking communications plan. Today’s 24-hour news cycle means that opportunities for the wrong messages to leak out are ever-present, making communications planning an essential part of every event organizer’s role. Sherrif Karamat, President and CEO, PCMA said: “We all need to think about ‘Resilience and Reputation’ – the core of what any business needs to have – and how we build these to counter any threat. What happens at our events has a lasting effect on our brands. This guide helps prepare event organizers to ensure a positive and long-lasting brand reputation.”