he new EU General Data Protection Regulation (GDPR) focuses on the rights of individuals over companies. Coming into force on 25th May the new legal framework offers EU citizens greater control over their personal data. But what does this mean for the meetings and events industry?
This might be called the EU General Data Protection Regulation but the new laws are going to have a huge impact on event professionals across the globe and not just Europe. So any business or individual hosting events in Europe and events attended by EU citizens anywhere in the world. Technology providers must comply too as various data collection tools from registration systems and mobile apps to social media are used to gather and analyse information on attendees. It’s time for organisers and tech providers to step-up and play a bigger role; significantly altering the way event data is collected, used and protected. GDPR presents a great opportunity for the industry to gain added value from data that is cleaner and more controlled, helping to facilitate better personalised experiences and more attentive direct marketing.
David Chalmers, Marketing Director at Cvent Europe. PHOTO: CVENT
EVENT PROFESSIONALS AND GDPR
The General Data Protection Regulation (GDPR) – and its stringent requirements around data privacy and security – has profound implications for organisations that hold events with EU citizens as attendees. Event technology provider Cvent has collected information event professionals need to comply with this game-changing regulation. Webinars, blog posts and GDPR FAQs are compiled under the following link:
Cvent has spent a great deal of time ensuring that its platform is GDPR compliant by working closely with global data privacy and legal experts to revamp our processes, supplement our products, and update our contracts and documentation in-line with regulation requirements. There are more than 1,000 members in the technology team, with more than a dozen directly involved in information security, to research, understand, and build the capabilities that will deliver GDPR on time. In addition, all teams and customers will be continually educated through a series of webinars and white papers. Our first webinar, hosted in January, attracted over 2,000 participants.
Now is the time to embrace the regulations, implement changes and educate the entire team. If not already in hand the next steps for organisations are to build a comprehensive GDPR implementation and compliance programme with a clear set of activities; prioritising areas of the business with the highest risks and impact such as sensitive data, consent and privacy.
Most importantly, planners should start working with all their technology suppliers to ensure they will be compliant for the data they are processing for events. Ensure too, that the organisation as a whole understand the changes in collecting, storing and managing personal information from planners to sales and marking and everyone in between. DAVID CHALMERS